Ação de inauguração
YOR BURGER X HEINEKEN
.
Fui convidado a personalizar 150 garrafas de Heineken para a inauguração do casa física The New Yor Times.
Foram dois dias intensos e corridos mais muitos satisfatórios. Foram distribuídas 50 garrafas por noite nos 3 dias de inauguração.
Os primeiros 50 hambúrgueres vendidos na casa eram acompanhadas de uma Heineken gelada e personalizada.
O briefing solicitava uma linguagem da rua, buscando referências nos pixos e tags encontrados na decoração do restaurante.
As cores vieram da identidade da hamburgueria.
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INAUGURATION ACTION
YOR BURGER X HEINEKEN
.
I was invited to customize 150 bottles of Heineken for the opening of the physical house The New Yor Times.
It was two intense and busy days plus many satisfactory ones. 50 bottles were distributed per night during the 3 opening days. The first 50 burgers sold at the house were accompanied by a cold and personalized Heineken.
The briefing asked for a street language, looking for references in the pixels and tags found in the restaurant's decoration.
The colors came from the hamburger identity.
YOR BURGER X HEINEKEN
.
I was invited to customize 150 bottles of Heineken for the opening of the physical house The New Yor Times.
It was two intense and busy days plus many satisfactory ones. 50 bottles were distributed per night during the 3 opening days. The first 50 burgers sold at the house were accompanied by a cold and personalized Heineken.
The briefing asked for a street language, looking for references in the pixels and tags found in the restaurant's decoration.
The colors came from the hamburger identity.
PROCESSO
A criação tinha duas etapas, com 3 latas de spray (preto, branco e vermelho) fiz os fundos e respingos.
No segundo dia trabalhei com alguns stencils da marca e caligrafias/letterings para personalizar uma por uma.
The creation had two stages, with 3 spray cans (black, white and red) I did the backgrounds and splashes.
On the second day I worked with some brand stencils and handwriting / letterings to personalize one by one.
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SEÇÃO ANALÓGICA
Ficha Técnica
Arte: Adriano Luiz Debarba
Fotografia: Leonardo Cadore
Vídeo: Leonardo Cadore
Cliente: Yor Burger - Balneário Camboriú
Apoio: Heineken Brasil