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JAÇA PRODUTOS AUTOMOTIVOS
Jaça atua 7 anos no mercado de estética automotiva ministrando cursos com destaque nacional. Com ajuda de sócios busca revolucionar o mercado com produtos diferenciados e testados por ele mesmo. São produtos para estética automotiva, náutica e aviação relacionado a limpeza, proteção interna/externa de pintura e higienização.
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DESAFIO
Desenvolver uma identidade visual para a marca Jaça Produtos Automotivos e um padrão de rótulo para 9 produtos de lançamento da marca.
Com base na pesquisa e briefing feito com cliente, o desafio foi projetar uma marca fluída e dinâmica que remetesse a desempenho, movimento e brilho. A escolha seguiu por desenvolver um inspirado nas assinaturas de carros, resgatando a sofisticação dessas relíquias e também buscando relacionar o desenho de letra feito a mão com o processo manual da estética automotiva.
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