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Layback Pro - WQS Praia Mole 2021
Identidade visual para o evento Layback Pro apresentado pela Billabong. A etapa marcou o retorno da WSL no Brasil e aconteceu nas areias da Praia Mole, em Florianópolis. Foram 176 surfistas de 9 países dando show de surfe nos 4 dias intensos de festa.
A Layback é marca que mais investe e incentiva a construção de pistas de skate no país, patrocinando skatistas e surfistas. Portanto, realizar esse evento foi um sonho para a marca e todas as pessoas envolvidas.
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Processo Criativo
A assinatura do evento foi desenvolvida manualmente com a ferramenta ruling pen. Os respingos da caligrafia buscam retratar os mesmos respingos da onda quando é feito uma manobra.
E pra deixar ainda mais representativo a magia da Praia Mole, o elemento de apoio principal é a silhueta das pedras que ficam ao Sul da praia (onde se enxerga um dragão deitado).
![](https://cdn.myportfolio.com/fa5a8946d7543e07ca32040d01e2d325/46ac94aa-a8e8-4d4e-a17e-3a30c0c48606_rw_1920.png?h=1fd3b0d5d0c8e7ede11c8821b45d1fd3)
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Ficha Técnica
Direção de arte: Adriano Luiz Debarba
Caligrafia: Adriano Luiz Debarba
Atendimento: Alexandre Fernandes
Video e motion: Pablo Ramosh
Social Media: Alexandre Fernandes
Designer: Adriano Luiz Debarba
Redação: Alexandre Fernandes
Fotografia: Guilherme Bueno e Marcio David
Drone: Guilherme Bueno
Diretor Criativo: Celso Feijó
Produção: Andréia Sabino, Mateus Rodrigo e Equipe Layback.